The World of Marketing Has Changed!
In recent years, terms like Inbound Marketing and Content Marketing have received a lot of attention. Wikipedia defines inbound marketing as: “…advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.”
The Essence of Marketing in the Modern World
To me, the essence of marketing today is communicating your passion to the world – putting it out there for others to find. Be open, be honest, be unapologetic – be better than anyone else at what you do. Earn their attention and people will beat a path to your door.
The rest of this website is just a collection of ways to communicate your passion.
If you are having trouble understanding and keeping up with the changes in the digital world, don’t worry, you are not alone. We are in the business and it’s not easy. It seems that every day the complexities of managing and monitoring your brand are increasing.
As a business owner, you have questions:
- Is my website designed to attract traffic and convert visitors into buyers?
- Is my website accessible to all persons? Why is this important?
- Am I using the Social Media platforms for my business or organization?
- How do I appear in Google and other search engine rankings?
- How do I appear in my local market results?
- How does mobile web access impact my business?
- How do I maximize my eMail marketing efforts?
- What is Pay Per Click Advertising and how can I benefit?
- How should my Digital Marketing integrate with my traditional marketing efforts?
First and foremost – we are business people. We understand that your marketing efforts must drive bottom line results. We are experts in the new technologies available today and we can help you leverage them to find new ways to connect with clients!
We have decades of experience in “Traditional” Marketing. We can help you integrate your TV, Radio and Print Marketing with your Digital Marketing.
You are an expert at your business. The world is changing so fast its almost impossible to keep up. You need to focus all of your energy toward managing your assets and producing top quality products and services. Let us guide you through the ever-changing world of digital media. Call us, we can help 970 590-7666 or email joel [at] gatsbo [dot] com