Email Marketing is a critical part of your digital marketing strategy. It is a direct link to your customer/fan base. Whatever business you are in, keep in mind that you are a subject matter expert! People who follow you, follow you for that expertise. Email Marketing enables you to directly communicate your expertise to the world.
What’s your passion?
In his book Tribes, Seth Godin says, “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”
In your business or organization, you are the leader of a tribe. Email Marketing is an essential element of connecting your tribe.
Email Marketing Applications:
- You are a National Business that has developed a new platform to help businesses.
- You are a Local Business who wants to communicate Sales and Specials in your market.
- You are a Charity that wants to keep in touch with donors and communicate your good works.
- You are a Private Membership Club and you want to communicate to your members about Club activities.
- You are a Medical Services Provider who wants to educate people in your area of expertise.
- You are a Political Candidate or Organization and you want the public to understand and support your goals (and vote you into office.)
- You are a Soloprenuer and you want to share the knowledge and passion you have for your business.
- You are a Manufacturer and you want your customers to know about the latest technological advances and new product releases.
- You are a Restaurant and you make terrific food.
The one thing all of these people, businesses and organizations have in common is – they are all subject matter experts.
Email Marketing Goals
There are many different goals for email marketing campaigns:
- Connecting to your tribe at an intimate level
- Building a consensus around a single great idea
- Building your brand awareness
- Informing customers of upcoming sales and promotions
- Educating people
- Organizing stakeholders
Nobody knows your product, your service or your cause like you do. If you have a passion for it, then there are other people in the world who share your passion. Email Marketing is the best way to share this passion.